Ah haa…

Alright. Yeah. OK. Well, here it begins. Some Say PR is my blog and it will be primarily work related mostly covering the thoughts/musings/blusterings/ frustrations/triumphs of an englishman plying his trade as a PR in Sydney, Australia. I left my job as head of PR at a marketing/PR/sponsorship/sales agency last week to explore the world of working for ones self – so I started Duke Communications. The primary driver for me leaving what was a good job with a really great PR team was simply because I needed to try it for myself.  I needed to fully investigate my belief in the power of PR as an integrated part of the marketing mix and ultimately create a great place to work. After all, all we sell is people’s opinions and their knowledge.  For me, the plan is to encourage and give responsibility (firstly to me and then to people I work with) because I think that by having a share in the highs and the lows, this feeds passion. For me, mediocrity is not acceptable in a consultancy environment, you can always do better. Now I’m not saying I’ve got all of those skills but I’m going to give it a damn good go and stand up for what I believe in.

Before I left the UK with my Aussie girlfriend (now wife) Tamsin two and a half years ago, I had the pleasure of spending five years working with Clive Armitage, Sheryl Seitz, James Warren, Neil Foster, Claire Lamb, Ruth Speakman, Joss Hastings, Chris Cartwright, Grant Currie, Paul Mackender and many other highly talented people at Bite Communications in London. Hats off to you all guys because I had a blast and learnt so much.

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